In a world where everyone strives to fit in, standing out can be a daunting proposition. However, taking the road less traveled often brings about more significant rewards. On The Deep Wealth Podcast, Jeffrey Feldberg does a deep dive with Roy Osing, a distinguished author, entrepreneur, and business advisor, we dug deep into the importance of being different in business.
Who is Roy Osing?
Roy Osing is a seasoned executive, an entrepreneur, and a mentor with over 40 years of unparalleled leadership experience. He journeyed from leading a startup internet company to steering it to attain billion-dollar sales. Aside from his entrepreneurial achievements, Roy has ventured into authorship, enriching the entrepreneurship world with the no-nonsense book series, “Be Different or Be Dead.”
Understanding the ‘Only Statement’
As per our conversation with Roy, he emphasized on the ‘Only Statement.’ But what does the only statement mean? Simply put, it’s crafting a business strategy that makes your business the only one that does what it does. According to Roy, the only statement draws its strength from being concise, simple, and structured in way that it binds top-line revenue goals, customer targets, and how you plan to win in the market.
Role of AI and other Tech Tools
Artificial Intelligence (AI) and other tech-based tactics continue to mold the business landscape. Nevertheless, according to Osing, companies need to comprehend the relevance of these tools to their business objectives before adopting such technologies. The danger lies in adopting tech tools just because they’re trendy or because other businesses are using them. Roy cautions against relinquishing your voice to an algorithm and urges businesses to keep their unique voice and be different rather than being a copy and paste of AI applications like everyone else is.
Learning to Be Different
This process does not mean you should take an abrupt change direction, but rather take baby steps towards differentiating your business. Evaluate your daily routines and consider which elements you can approach differently. According to Roy, taking up this daunting task presents exhilarating experiences that make businesses better and more competitive.
Chances are that your entrepreneurial journey might be a bit of trial and error, especially when you are charting an unexplored course. However, if one strategy doesn’t work, it’s part of the journey to learn and adjust your course.
One unique concept that Roy highlights is the notion of ‘cleansing the inside.’ This tactic focuses on eliminating internal friction within a company that hinders efficient production of value for customers. Roy advises leaders to focus on innovation through the deletion of ineffective and irrelevant rules and procedures, and to continually monitor and be prepared to adjust strategies as needed.
The journey of differentiation begins with the leaders. Roy suggests that leaders should take initiative to ensure everyone in the organization understands their role in executing a company’s unique strategy. When the leaders orient their teams towards being unique, it breathes life into the company strategy and improves the execution of company goals.
Conclusion
The difference between the winners and the others lies in their approach to business. To stand out or be dead dictates the law of the corporate jungle today. The key takeaway from this dialogue with Roy Osing is that business leaders should relentlessly seek to differentiate their businesses in a way that adds value to customers. It’s through differentiation that businesses can command premium pricing and brand loyalty, ultimately driving growth and success in a red ocean.
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Today, Feldberg's passion is helping you extract your deep wealth. The 90-day Deep Wealth Mastery program helps create a solid foundation for three areas: increasing profits to enterprise value and optimizing post-exit life. Deep Wealth Mastery offers strategies and insights drawn from Feldberg's rich experience. The strategies from the trenches get results. Jeffrey's vision is to increase the social fabric of society one entrepreneur at a time.
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