Do you know how to increase the value of your business?
It’s a simple enough question that I’ll ask one more time.
Do you know how to increase the value of your business?
Grow your business, sell it, or both, all roads lead to knowing how to increase the value of your business.
Put in another way, when you know how to increase the value of your business, you control your destiny.
Who am I, and how do I know?
I was that kid who started his eLearning company right out of school with no money, experience, or team.
I had no business being in business, and the results showed. My saving grace was my grit and passion, which kept me in the game long enough to experience success.
With success came attention to my business. In short order, I received an unsolicited 7-figure offer based on three times EBITDA.
The offer was from an experienced and sophisticated buyer who was like a wolf in sheep’s clothing.
Something didn’t feel right. I said “no” to the offer, and at the same time, said “yes” to mastering the art and science of selling a business.
Two years later, I said “yes” to a 9-figure offer based on 13-times EBITDA from a different buyer.
I increased the value of my business 10X even though it was the same company, people, and service.
What did I do, and how did I do it?
Keep reading.
Increase The Value Of Your Business (A Lot) Through A Diversified Customer Base
Don’t find customers for your products, find products for your customers – Seth Godin
Increase the value of your business through a diversified customer base.
It’s all too easy for a business to rely on a handful of customers to generate the majority of revenue and profits.
Do you want to be ultra-successful? Do these two things.
First, run your business as though you’ll keep it forever. Second, run your business as though you’ll sell it tomorrow.
Read and prosper from “Practical Advice For How To Boost Your Company Valuation.”
Do you know the one reason why most established and successful businesses fail?
Success.
Success has a tendency to make business owners lazy. After all, when the profits are pouring in, there’s little desire to change anything.
Running your business with both a short-term and long-term outlook has you thrive.
The best time to get more customers is when you’re successful. Success welcomes more success.
Yes, it’s easy to rely on a few customers to drive revenues at profits. At the same time, you’re setting yourself up for failure.
Your future buyer needs to see that your business does not rely on a handful of customers. Life happens, and customers come and go.
Through a diversified customer base, you call the shots and control your destiny.
Your employees need to know that their future is not reliant on a few customers.
Increase the value of your business through a diversified customer base.
The results are higher profits today and an even higher business value tomorrow.
Do you know the one thing you can do that will increase the value of your business and lock in your success?
Keep reading.
Why Recurring Revenue Is The Key To Unlocking Cash Flow And Massive Profits
Profit in business comes from repeat customers – W. Edwards Deming
Increase the value of your business by adopting a recurring revenue business model.
Read and prosper from “Why Your Business Models Sucks And What You Need To Do About It.”
Your future buyer wants to know that you’re not a one-hit-wonder.
The benefits of a recurring revenue business model or a subscription-based model are:
- Increase in cash flow.
- A predictable stream of cash flow that makes it easier to plan for your business.
- Increase in profits.
- Gives your buyer confidence that your business thrives after the sale.
Both you and your customers win with a recurring revenue model from perceptibility. Customers know how much they’ll spend, and you know how much you’ll receive.
Congratulations, you can now invest in your business to grow it with a high degree of certainty.
The costs of a recurring revenue customer are a rounding error compared to a one-time sale. Your customers will spend more with a subscription than a one-time sale.
Say hello to higher profits, which in turn increases the value of your business.
A subscription-based model creates a win-win-win for everyone involved.
Your customers have a predictable expense. You enjoy a reliable cash flow and higher profits. Your future buyer has more certainty and confidence in your business.
The bottom line is the bottom line.
Increase the value of your business by adopting a recurring revenue business model.
When you’re looking for ways to increase the value of your business, do you know you should be in a league of your own?
Keep reading.
Create A High Barrier To Entry Today So You Can Welcome A Higher Business Value Tomorrow
Dominate and prosper when you put your business in a league of its own – Jeffrey Feldberg
Put your business in a league of its own, so you can increase the value of your business to retire happy and wealthy.
Buyers place a high premium on businesses that have high barriers to entry.
Barriers to entry vary by industry and the type of business you operate.
When you do it right with barriers to entry, you’ll also create a market disruption.
Read and prosper from “Why You Need To Create Market Disruption To Lead, Succeed, And Prosper.”
A quick story.
My eLearning company enjoyed long-term contracts and revenue sharing with its customers.
The long-term contracts locked out my competition from stealing my customers. Revenue sharing was unheard of in my industry and challenging to get.
As a result, I enjoyed the holy grail of business: high predictability and profits.
The barriers to entry that I created were difficult to achieve and took time to create.
The results speak for themselves.
My future buyer later told me that if he couldn’t beat my company, he was better off buying it.
Create high barriers to entry today, and increase the value of your business tomorrow.
Increase The Value Of Your Business Through Massive Scalability
You will either step forward into growth or you will step back into safety – Abraham Maslow
The more scalable your business, the more you increase the value of your business.
Why is scalability important?
Your future buyer already knows what your company did yesterday and today.
What your future buyer wants to know is what your company can do tomorrow with more resources.
Most business owners start a business to create a lifestyle.
Your future buyer doesn’t want your lifestyle. Instead, your future buyer wants a profitable enterprise through a scalable business.
What makes your business scalable?
Your three to thrive are:
- Your business process uses technology and e-commerce systems
- A business model that scales
- A strong management team to grow your business
Most business owners make the fatal mistake of thinking they’re prepared to exit.
When you make this mistake, you jeopardize your exit and set yourself up to lose millions.
Scalability is both crucial for your exit and survival.
Having a business that scales positions you to take advantage of unforeseen opportunities.
Read “Actually Useful Advice On How To Maximize Pandemic Business Opportunities.”
When a pandemic strikes, there are two types of businesses.
The first type of business either suffers or goes out of business.
The second type of business does a pivot and grows its market share and profits.
To pivot and grow your market share during a pandemic, you need scalability.
Having a scalable business requires your business to do one thing. Most business owners never do this one thing to their detriment.
Do you know what this one thing is that helps increase the value of your business?
Keep reading.
Increase the Value of Your Business When It Runs Without You
The secret for a happy and fulfilled life is having your company run without you – Jeffrey Feldberg
Do you know the secret to increase the value of your business in a massive way?
Have your business run without you.
Read and prosper from “Why You’ll Be Happier And Richer When Your Company Runs Without You.”
You started your business from your passion for solving a painful problem. The problem is so painful that people are happy to pay you to take their pain away.
Your business became world-class in solving a painful problem and attracted customers. Over time these customers became raving fans of your business.
As your business grew, your time went from creating to dealing with the day-to-day issues.
You may be world-class at dealing with the day-to-day issues and do it better than anyone else.
But if you want your business to thrive and profit, you must fire yourself.
Instead, replace yourself with talented people to run the day-to-day of your business.
You’ll not only get the lifestyle you’ve dreamed about, but you also get back your time.
With your free time, you can find the next painful problem your passionate to solve in your business.
The more painful problems you solve and the people you help allow your business to do two things.
First, you stay one step ahead of the competition who would otherwise put you out of business.
Second, and most importantly, you drive more growth, revenue, and profits.
You increase the value of your business from your new markets and profits.
Keep your business forever or sell it tomorrow.
You choose.
But you now have a choice and a bright future.
Congratulations, you’ve created a win-win while you enjoy the lifestyle you desire.
Conclusion
Do you want to live a life that’s both successful and fulfilled? Master the art of knowing how to increase the value of your business.
When you know how to increase the value of your business, you can keep it forever or sell it tomorrow.
Enjoy a business that thrives and is profitable or exit your business on your terms.
The choice is yours.
Who am I, and how do I know?
I was the kid who started his eLearning company right out of school with no money, experience, or team.
I had no business being in business, and the results showed.
My saving grace was my grit and passion that kept me in the game long enough to experience success.
Thirteen years later, I created a 9-figure offer based on 13-times EBITDA.
What did I do and how can you do the same for yourself?
I mastered the art and science of knowing how to increase the value of my business.
I’ve revealed five proven strategies that help increase the value of your business.
The great news is that I’ve spent millions of dollars and years to figure out what works.
Success in life and business is both knowing what to do and what not to do.
What can you do and where do you start?
Start with the first strategy and stay with it until you master it. Move on to the next strategy and repeat the process.
Stay with the process until you’ve mastered all five strategies.
In the process, you set yourself up for success to increase the value of your business.
You can do it. I know you can.
Here’s to you and your success!
Your BIGGEST Raving Fan,
Jeffrey Feldberg
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