Post-exit entrepreneur and co-founder of Deep Wealth, Jeffrey Feldberg, takes a deep dive into the world of mindset and why having the right one is crucial for entrepreneurial success. Click here to listen to the podcast itself which is filled with little-known and powerful strategies.
The Importance of Mindset
“Mindset is everything,” says Jeffrey Feldberg. Let’s face it, entrepreneurship is a thrilling, but often challenging, journey. The secret sauce to overcoming these challenges lies in the power of your mindset. Jeffrey emphasizes, “A winning mindset is not something that you develop overnight. It’s like a muscle.”
Imagine going to the gym for the first time. Do you expect to have huge muscles or a six-pack of abs the next day? Of course not! Developing a winning mindset takes time, effort, and consistency. It’s about creating a lifestyle where positive thinking becomes second nature.
A few days ago, I was chatting with an entrepreneur. He was smart, successful, and had incredible stories to share. We got talking about success and what it means, and he told me, “Jeffrey, I want my financial freedom, but this mindset stuff is just woo woo. It’s all about spreadsheets and formulas.” I took a step back and thought, “Wow, what a story he’s telling himself!”
As entrepreneurs, we can be so smart but at the same time, so absolutely stupid. Looking back at my own journey and that of many other successful entrepreneurs, I realized that mindset is everything. The secret sauce starts and stops with mindset.
The Dangers of a Negative Mindset
Think of someone you know who is always negative. After talking to them, how do you feel? Probably drained and unmotivated. In business, this gets even worse. People don’t like being around negative energy. “They are energy vampires,” Jeffrey explains. “We want to be around people who are positive. They have a terrific outlook. We want to get more of that.”
When you have a winning mindset, you attract positivity not only for yourself, but also for your team, clients, and even your family. It’s contagious and can become a powerful force for growth and success.
In the Deep Wealth 9-step Roadmap, Step 5 is all about mindset. We dive into studies and science that back this up. A winning mindset isn’t something you develop overnight. It’s like a muscle. You don’t get big muscles or a six-pack of abs after just one gym session. Over time, you develop it, and it becomes second nature. The right mindset becomes a lifestyle.
Imagine the opposite of a winning mindset: a negative person. You can think of at least one person in your life who is always negative. How do you feel after talking to them? Drained, right? The same applies in business. People don’t like being around negative folks. They zap our energy. We want positivity, and that’s where a winning mindset comes into play.
If you think mindset is just a feel-good mantra, think again. This isn’t just some feel-good mantra. It’s a fundamental component of success. In business, a winning mindset helps you see beyond the immediate challenges and plan strategically for the future.
When I started my business, Embanet, I was told to focus on business operations and not worry about mindset. But I learned the hard way. A winning mindset was crucial. When I shifted my focus, embraced resilience, and adopted a growth-oriented mindset, Embanet went from zero to hero, culminating in a nine-figure deal.
Mindset in Business: Jeffrey’s Story
Jeffrey shares a personal story to illustrate this point. When he was growing his business at Embanet, he was initially skeptical about the importance of mindset. “Jeffrey, focus on your business operations. This mindset stuff, you can handle that later,” he was often told. However, he quickly realized that without the right mindset, he was missing out on turning setbacks into massive successes.
By shifting his focus and embracing a growth-oriented mindset, Jeffrey took Embanet from zero to hero, eventually closing a nine-figure deal. He emphasizes, “It’s the winning mindset, not that complicated formula in a spreadsheet, that’s the key to success.”
Why do many business owners struggle with developing a winning mindset? Most of us get caught in the daily grind. You start your business full of passion, but as it grows, challenges arise. You end up focusing on operations, putting out fires, and managing the team. Without the right mindset, it feels like you’re running on a treadmill, expending energy but moving nowhere.
Think about this: Up to 90% of liquidity events fail. Without a winning mindset, all your efforts might lead to failure. During Embanet’s liquidity event, many thought the deal wouldn’t go through. But our winning mindset pulled us through.
The Need for a Mindset Shift
So why do so many business owners struggle with developing a winning mindset? The answer is simple: most people get caught up in the daily grind. They start their business with passion and excitement, but as challenges arise, they lose sight of their big goals.
“A reactive mindset is like driving a car while constantly looking in the rearview mirror,” Jeffrey says. “You’re too focused on immediate issues and past mistakes, and you’re missing future opportunities.” Without a proactive mindset, you might miss out on trends, innovations, and strategies that could propel your business forward.
A reactive mindset is dangerous. It blinds you to opportunities and traps you in short-term thinking. Are you creating wealth with your business? Are you setting yourself up for a successful exit? A reactive mindset keeps you in survival mode, not thriving mode. You’re always putting out fires, leaving little room for strategic planning.
In the Deep Wealth Mastery Program, we emphasize mindset for business success. Whether your liquidity event is two or twenty-two years away, having the right mindset prepares you for a big win.
Breaking Free from a Negative Cycle
Breaking free from a negative cycle begins with recognizing the need for change. A winning mindset isn’t about ignoring daily tasks; it’s about blending them with long-term, strategic planning. Jeffrey emphasizes, “What we think about internally, or said in another way, what you feel internally, is what manifests externally.”
Your inner thoughts shape your actions and results. So if you want to unlock your business’s full potential, it’s time to cultivate a mindset that sees opportunities, not just obstacles.
“Resilience always trumps resources.” Resilience isn’t just about bouncing back from setbacks; it’s about thriving through them. Make resilience your North Star. One of our Deep Wealth graduates, Emery, found that resilience turned potential threats into opportunities for growth.
Think of your business as a long-term venture, but be prepared to exit anytime. This duality ensures you add value, innovate, and stay ahead. William, a program graduate, shared how focusing on the present and future gave his company a new vision.
Practical Steps to Cultivate a Winning Mindset
The business landscape is always changing, and so should you. Commit to learning new strategies, adapting to market trends, and improving processes. This winning mindset helps you welcome new ideas and strategies.
Here are some practical steps you can take to develop a winning mindset:
- Daily Reflection: Start each day by reflecting on your goals and the bigger picture. This helps you prioritize tasks that align with your long-term objectives.
- Surround Yourself with Positivity: Engage with mentors, join mastermind groups, and surround yourself with people who inspire you. “We are the average of the five people we spend the most time with,” Jeffrey reminds us.
- Set SMART Goals: Specific, Measurable, Achievable, Relevant, Time-bound. These clear goals provide a roadmap and keep you motivated.
- Celebrate Small Wins: Recognizing even the smallest achievements builds momentum and keeps your team motivated.
- Continuous Learning: Always seek new strategies, adapt to market trends, and improve your processes. “The business landscape is always changing, and so should you,” says Jeffrey.
Real-Life Success Stories
Jeffrey shares some real-life success stories to highlight the power of a winning mindset.
Take Rachel, for example. She started the Deep Wealth Mastery Program to prepare for a future exit, but she found that the focus on mindset helped grow her profits from day one. “I originally thought the program was to help me exit my business, but I was pleasantly surprised to see how it began working on the first day,” she shared.
Or Bill, who said, “I came away with a much bigger vision of my company that I would not have had without the Deep Wealth Mastery Program.” The program expanded his perspective, helped him streamline operations, and allowed him to focus on growth.
Embrace Resilience and Innovation
Two key strategies to cultivate a winning mindset are embracing resilience and fostering innovation. “Resilience always trumps resources,” Jeffrey asserts. It’s about thriving through setbacks and turning potential threats into opportunities.
Innovation, on the other hand, means encouraging creativity and new ideas within your team. This leads to new products, services, and processes that give you a competitive edge.
Outline your business vision, mission, and long-term objectives. This strategic plan will be your North Star.
The Power of a Winning Mindset
Incorporating these strategies can transform your business and your life. “Your health is your first wealth,” Jeffrey emphasizes. Taking care of your physical and mental well-being is essential for maintaining a winning mindset.
Developing a winning mindset isn’t about quick fixes; it’s akin to building muscle. Imagine you’ve just started working out. Do you expect to have a six-pack the next day? Of course not. Similarly, cultivating a winning mindset takes persistent effort and time. It becomes stronger and eventually second nature.
The journey towards success starts with a fundamental shift in mindset. It’s not about ignoring the daily grind; it’s about blending immediate tasks with strategic planning. A winning mindset is proactive, forward-thinking, and, above all, resilient.
To understand its importance, consider the opposite of a winning mindset: a negative mindset. Think about the people in your life who drain your energy. Now, apply that scenario to your business. Negative energy zaps productivity, stifles innovation, and can ultimately drive away opportunities.
Jeffrey challenges you to shift your mindset today. “Reject the myth that mindset is a waste of time,” he says. “Welcome a winning mindset.”
The 90-Day Deep Wealth Mastery Program
If you’re ready to take the next step, consider joining the 90-Day Deep Wealth Mastery Program. “How do you win at a game you’ve never played before?” Jeffrey asks. The program is designed to help you grow your profits today while preparing for a future liquidity event, whether it’s two years or 22 years away.
“You have one chance to make it right. Let’s make sure you make it count through the 90-Day Deep Wealth Mastery Program,” says Jeffrey. Secure your legacy, financial freedom, and future success with a winning mindset.
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