In the competitive and often tumultuous world of business, resilience and adaptability are essential traits for any entrepreneur. Julie Perkins, a renowned business leader and thought leader, exemplifies these qualities. From overcoming personal and professional hurdles to guiding women entrepreneurs, Julie’s journey is nothing short of inspiring. In this enlightening conversation with nine-figure post-exit entrepreneur and host of the Deep Wealth Podcast, Jeffrey Feldberg, Julie shares her invaluable insights and strategies that can help entrepreneurs thrive in their ventures.
Julie Perkins knows business challenges firsthand. From picking herself up after sixth form to being involved in a business founded in a spare room and launched onto the world stage, Julie has seen it all. She’s survived cancer, written books, and hosts her own podcast. With such a rich tapestry of experiences, Julie is sought after for her advice and guidance as both a business and thought leader.
Julie Perkins has faced and conquered many challenges. From her humble beginnings in a family business founded in a spare room to surviving cancer and evolving into a sought-after thought leader, her journey is nothing short of inspirational. Her experiences provide a treasure trove of lessons for entrepreneurs navigating their own paths to success.
“Whatever your business problems may be, Julie Perkins has lived them and learned how to look forward and survive,” Jeffrey Feldberg, the host of the Deep Wealth Podcast, said. He highlights how Julie’s background, from molding a business to writing books and hosting a podcast, has made her a beacon of wisdom for budding entrepreneurs.
The Importance of Purpose, Vision, and Values
A central theme in Julie’s discussion is the importance of staying true to one’s purpose, vision, and values. She emphasizes that an entrepreneur’s journey should be aligned with these core principles. According to Julie, reconnecting with these fundamentals can free up space for clearer decision-making and more focused growth strategies.
Make Yourself Redundant
Julie advises entrepreneurs to make themselves redundant every six months. This practice helps business owners step back and evaluate if they still love what they do and if their roles align with their company’s growth stages. This strategic redundancy enables other team members to take ownership and innovate within the business, leading to a more agile and resilient organization.
Trust and Delegation
Trust is crucial for effective delegation. Julie highlights the significance of aligning a team with the company’s vision, purpose, and values. This alignment fosters trust, allowing entrepreneurs to delegate tasks more effectively and focus on strategic leadership.
Emphasize Purpose, Vision, and Values
Julie believes strongly in the foundational elements of purpose, vision, and values. She asserts, “How alive is your vision, purpose, and values?” For Julie, these elements must be embedded deep within the organization’s culture and daily operations to ensure everyone is aligned and driving towards the same goals. Such alignment not only builds trust within the team but also fosters an environment where the business can thrive.
Define and Cherish Goodwill
Goodwill, as Julie describes, goes beyond financial metrics and speaks to the value generated by a company through its connections with customers and stakeholders. “Goodwill is the value that you have that’s not on the direct financial situation,” Julie explains. She highlights the importance of staying connected to purpose and values, particularly during challenging times, to build and maintain this invaluable asset.
Embracing Failures as Learning Opportunities
Failures, Julie says, are not the end but rather stepping stones to success. She recounts her own experiences of holding too tightly to control during high-pressure situations. Over time, she learned to let go and trust her team’s capabilities, which ultimately led to substantial business growth. Julie’s mantra is clear: view every failure as a learning opportunity and an avenue for improvement.
Delving into current trends, Julie provides insightful advice on adapting new technologies like AI in business strategies. She underscores the necessity of understanding where these technologies fit within the customer journey and ensuring they are used effectively to enhance both team efficiencies and customer experiences.
“Know what you need to use it for, where it fits into your customer journey, and where it doesn’t need to change,” Julie counsels. This pragmatic approach ensures businesses can benefit from technological advancements without being overwhelmed by them.
Julie discusses the often-overlooked concept of goodwill in businesses. Goodwill is the intangible value that comes from a company’s reputation, customer relationships, and alignment with its core values. Companies that are truly purpose-led and responsive to customer needs hold a significant advantage in times of crisis.
Authenticity is a key element that differentiates successful businesses from their competitors. Julie argues that genuine purpose and values should be embedded in every aspect of a company. This authenticity resonates with customers, creating a loyal customer base and a strong market presence.
Overcoming Overwhelm with Focused Strategies
Entrepreneurs often face the challenge of overengineering their products and services. Julie recommends maintaining a clear focus on the core value proposition and addressing the specific needs of customers. By narrowing the focus to what truly matters, entrepreneurs can avoid unnecessary complexity and drive more effective results.
Julie concludes with insights on the rapid advancements in artificial intelligence (AI) and its implications for businesses. She advises entrepreneurs to strategically incorporate AI into their customer journey, ensuring it enhances rather than overwhelms their operations. Understanding and adapting to technological changes while staying true to core values can position businesses for long-term success.
To sum up her philosophy, Julie leaves us with a critical reminder: “Stick to who you are and ask those questions. If you are feeling in any way overwhelmed, come back to yourself, sit, purpose, values, they can tell you a lot.” Her advice rings true for entrepreneurs at all stages of their journeys, suggesting that clarity and alignment with one’s core values and vision are paramount to sustained success.
Conclusion
“Turning up as the change that you want to make is what truly matters.” – Julie Perkins.
Julie Perkins’ journey is a testament to the power of resilience, adaptability, and a steadfast commitment to purpose and values. Entrepreneurs can draw valuable lessons from her experiences, especially the importance of making oneself redundant, fostering trust, embracing failures, and maintaining authenticity.
As we continue to navigate the ever-changing business landscape, let Julie Perkins’ insights be a guiding light toward building successful and enduring businesses. Remember, your business’s success lies not just in numbers but in the depth of your journey and the impact you create.
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Today, Feldberg's passion is helping you extract your deep wealth. The 90-day Deep Wealth Mastery program helps create a solid foundation for three areas: increasing profits to enterprise value and optimizing post-exit life. Deep Wealth Mastery offers strategies and insights drawn from Feldberg's rich experience. The strategies from the trenches get results. Jeffrey's vision is to increase the social fabric of society one entrepreneur at a time.
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