Are you looking to uncover the secrets to business success and fulfillment? The host of The Deep Wealth Podcast and post-exit entrepreneur Jeffrey Feldberg speaks with Jeff Lerner, a remarkable entrepreneur who turned his life around from being a broke jazz musician to achieving a hundred million dollars in online sales. His story is a beacon of inspiration for anyone looking to transform their life and business.
Jeff Lerner is the founder of ENTRE Institute, a platform dedicated to educating entrepreneurs on harnessing the power of digital business. With over 250,000 students worldwide, Jeff’s mission is simple: to show others how they can unlock their potential and lead a life of balanced excellence. He’s also the author of the best-selling book, “Unlock Your Potential” and hosts a popular podcast of the same name.
Jeff shares his incredible journey, beginning with his decision to drop out of high school to pursue a career as a jazz musician. Although Jeff found joy in music, he soon realized the need for greater financial stability. This realization led him into the world of entrepreneurship, where he discovered the opportunities of digital business.
Jeff describes a pivotal moment that catalyzed his transformation: “I dropped out of high school because I felt no purchase there. It wasn’t going to get me where I wanted to go.” Jeff’s decision to pivot towards entrepreneurship at age 29 marked the beginning of a 20-year journey into digital entrepreneurship, starting in 2009.
A key theme throughout Jeff’s story is the power of self-discovery and understanding one’s core beliefs. During workshops he holds with his wife, Jacqueline, Jeff helps attendees uncover their “Inner Sentence,” or the core viewpoint and strategy that drives their actions. Jeff openly shares, “My inner sentence was, I’ll be lovable if I’m smart and accomplished enough.” Recognizing and reshaping this belief became critical to his success and personal growth.
Three Keys to a Fulfilling Life
Jeff advocates for balancing three elements in life: the physical, the personal, and the professional. He calls these the three Ps and emphasizes the importance of aligning all aspects of life to achieve fulfillment. According to Jeff, having a purpose that connects these elements provides the foundation for a meaningful life.
Jeff encourages entrepreneurs to question their motivations: “We’re missing the alignment of those selves. Most of us approach success driven by external factors rather than internal purpose.” He advises that success involves being fully oneself across all experiences without having to compromise.
In his quest for success, Jeff Lerner developed a life philosophy anchored on what he calls the Three P’s: Physical, Personal, and Professional. He believes that every life can be organized into these categories, and attaching them to a higher sense of purpose can lead to fulfillment. “Success is the extent to which you can integrate who you truly are into all your different environments without having to minimize who you are,” he explained during the podcast.
For Jeff, pivotal moments shaped each of these aspects. Maintaining a regular exercise routine began after witnessing his mother-in-law’s battle with cancer—a reminder of the importance of physical health. The personal transformation occurred when he found himself in a toxic cycle of personal relationships and had to decide if he wanted to be a better husband and father. The professional shift came when he realized the potential of digital entrepreneurship in 2009 and committed fully to a purpose-aligned career in 2018.
After becoming successful, Jeff wanted to share his knowledge. He started the ENTRE Institute, one of the fastest-growing education companies. Jeff proudly mentions, “So, my wife and I. She was on a similar journey, and we ultimately created a platform called Ontra, which now brings me current, where we run a, what we call the world’s foremost life design platform.” This platform teaches people how to live a balanced life with time and financial freedom.
Jeff believes in helping others find their path to success. At ENTRE Institute, he and his wife, Jacqueline, offer tools and workshops. They focus on teaching the power of digital business and how to unlock one’s potential.
Embracing Change and Self-Growth
The thread tying Jeff’s story together is his ongoing commitment to self-improvement and adaptability. He shares, “Physically, my inflection point was when my mother-in-law passed away. It was a wake-up call about taking care of my health consistently.” Personal loss catalyzed significant change in his life, redirecting his focus toward what truly matters.
Jeff also highlights the importance of entrepreneurship as a vehicle for freedom and self-expression. He encourages experimentation and independence: “Entrepreneurship is about avoiding other people’s agendas and unnecessary regrets. It’s about aligning your work with personal purpose.”
Jeff Lerner isn’t just all about ideas—he’s about actionable strategies. In his book, “Unlock Your Potential,” and his life design platform, Entra, Jeff presents a system that integrates the Three P’s into everyday life. He invites everyone to engage in a 90-day growth circuit—a roadmap to lasting transformation in personal and professional life.
Through daily tasks focusing on physical, personal, and professional development, this system encourages continuous growth. According to Lerner, “You can’t neglect the higher order needs for any length of time as a human being without neglecting your essential humanity.”
Jeff talks about finding one’s inner sentence—a personal belief formed in childhood. He explains, “I’ve been operating my entire adolescent and adult life through this one strategy.” Discovering and understanding this belief helps people make better choices in life.
Jeff’s journey is about self-discovery and understanding. Knowing himself allowed Jeff to create meaningful changes in his life and career. It’s about aligning what you do with who you really are.
Success is not just about money in the bank. Jeff emphasizes, “Success is the ability to be fully and completely yourself across the broadest possible range of human experiences.” It’s about being true to oneself and living a life full of purpose.
Everyone has unique talents and strengths. Jeff advises, “What is it that’s unique about me? What are my strengths? What are my gifts?” Instead of copying others, find what makes you unique and build on that.
Facing the Future with AI
In these transformative times, Jeff shares insights on how artificial intelligence is reshaping the business landscape. He predicts that AI will replace many jobs, emphasizing the need for entrepreneurs to focus on human-centric skills and creativity. “We are moving towards a world where what will matter most is how you make people feel,” Jeff asserts.
But what about the future? With rapid advancements in Artificial Intelligence (AI), what should entrepreneurs focus on? Jeff explains that as AI continues to evolve, it will replace many jobs, but it won’t replace core human experiences or creativity. “The rise of the human, good are you at empathy? How good are you at holding space? That’s the stuff we’re going to value in each other,” he noted.
To thrive, entrepreneurs must excel at skills AI can’t replicate—deep human interaction, creative marketing, and broad, strategic thinking. Success in the future is about becoming a generalist who can leverage the best of human and digital capabilities.
AI is changing the business world. Jeff warns about the impact on jobs, stating how many roles will eventually disappear. He explains, “So, in the next 10 to 15 years, from the math that I’m doing you’re going to have between 107 and 134 million of the 155 million non-farm jobs in the United States get taken out.”
But there is opportunity too. Jeff suggests focusing on being a generalist, showing empathy, and embracing human qualities. This can prepare us better for the future.
Conclusion
In conclusion, Jeff Lerner’s journey from a jazz musician to a successful entrepreneur teaches us the importance of personal fulfillment and staying true to oneself. His experiences demonstrate the power of self-discovery, balanced living, and adapting to change. For those inspired by Jeff’s story, his book and programs offer a wealth of knowledge to guide your journey to personal and professional success.
He shares insights gained from his own life experiences, encouraging others to find purpose and fulfillment. His message is clear: cultivate the best version of yourself to lead a successful, happy life.
Embrace these insights to transform your path to success. Remember, success is about finding and expressing your unique self across all walks of life. As Jeff eloquently puts it, “Success is being you in the broadest possible range of experiences without compromising who you are.” Let this be your guiding principle in the journey ahead.
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Today, Feldberg's passion is helping you extract your deep wealth. The 90-day Deep Wealth Mastery program helps create a solid foundation for three areas: increasing profits to enterprise value and optimizing post-exit life. Deep Wealth Mastery offers strategies and insights drawn from Feldberg's rich experience. The strategies from the trenches get results. Jeffrey's vision is to increase the social fabric of society one entrepreneur at a time.
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